Integrated Brand Storytelling

As a Creative Executive at Turner, led integrated brand storytelling across leading networks including POGO, Cartoon Network, HBO, and Warner Bros., crafting scripts for in-show ads, tickers, and Aston bands that sold products without breaking viewer immersion. Partnered directly with marquee brands such as Mercedes-Benz, Volkswagen, Samsonite, Star TV, and Jeep to align brand goals with show narratives, turning ads into seamless parts of programming. Worked closely with production teams to anticipate design and execution challenges, delivering native integrations that felt organic, story-driven, and audience-first, laying the foundation for a career rooted in creative storytelling that respects the viewer experience.